The Googlization of Everything: And Why We Should Worry

University of California Press #ad - He assesses google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. In the beginning, the world wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion.

. Into this creative chaos came google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil. In this provocative book, siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe.

The Googlization of Everything: And Why We Should Worry #ad - Finally, vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.


Antisocial Media: How Facebook Disconnects Us and Undermines Democracy

Oxford University Press #ad - In this fully updated paperback edition of antisocial media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, erode social trust, undermine respectable journalism, and engage in massive surveillance all at once, foster doubts about science, energize hatred and bigotry, you would make something a lot like Facebook.

And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines. It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems.

Antisocial Media: How Facebook Disconnects Us and Undermines Democracy #ad - Of course, none of that was part of the plan. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong.


The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think

Penguin Books #ad - With vivid detail and remarkable scope, the Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world. An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.

Even an old-media bastion like the Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. In december 2009, google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on.

According to MoveOn. Org board president eli pariser, google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. While we all worry that the internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course.

The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think #ad - In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us.

In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us.


In The Plex: How Google Thinks, Works, and Shapes Our Lives

Simon & Schuster #ad - The key to google’s success in all these businesses, openness, is its engineering mind-set and adoption of such Internet values as speed, Levy reveals, experimentation, and risk taking. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search.

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives.

They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

In The Plex: How Google Thinks, Works, and Shapes Our Lives #ad - Even today, with a workforce of more than 23, 000, Larry Page signs off on every hire. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. How has google done it? veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.

With this cash cow, google was able to expand dramatically and take on other transformative projects: more efficient data centers, cloud computing, open-source cell phones, free Internet video YouTube, digitizing books, and much more. But has google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time.


Algorithms of Oppression: How Search Engines Reinforce Racism

NYU Press #ad - The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In algorithms of oppression, identities, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, and activities.

But, if you type in “white girls, ” the results are radically different. Data discrimination is a real social problem; noble argues that the combination of private interests in promoting certain sites, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, along with the monopoly status of a relatively small number of Internet search engines, specifically women of color.

Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance—operating as a source for email, a major vehicle for primary and secondary school learning, and beyond—understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.

Algorithms of Oppression: How Search Engines Reinforce Racism #ad - An original, surprising and, maintained, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, and disseminated in the 21st century. Safiya noble discusses search engine bias in an interview with USC Annenberg School for Communication and Journalism .

As seen in wired and time  a revealing look at how negative biases against women of color are embedded in search engine results and algorithms  Run a Google search for “black girls”—what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms.


Custodians of the Internet: Platforms, Content Moderation, and the Hidden Decisions That Shape Social Media

Yale University Press #ad - This is especially true when the tools that social media platforms use to curb trolling, ban hate speech, and censor pornography can also silence the speech you need to hear. In doing so, cultural production, gillespie highlights that content moderation receives too little public scrutiny even as it is shapes social norms and creates consequences for public discourse, and the fabric of society.

Based on interviews with content moderators, this accessible, creators, and consumers, timely book is a must†‘read for anyone who’s ever clicked “like” or “retweet. ”. In this revealing and nuanced exploration, award†‘winning sociologist and cultural observer Tarleton Gillespie provides an overview of current social media practices and explains the underlying rationales for how, when, and why these policies are enforced.

Custodians of the Internet: Platforms, Content Moderation, and the Hidden Decisions That Shape Social Media #ad - Whether faced with “fake news” or livestreamed violence, “content moderators”—who censor or promote user†‘posted content—have never been more important. A revealing and gripping investigation into how social media platforms police what we post online—and the large societal impact of these decisions Most users want their Twitter feed, Facebook page, and YouTube comments to be free of harassment and porn.


Media & Culture: An Introduction to Mass Communication

Bedford/St. Martin's #ad - The twelfth edition of media & culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, and ethical considerations, throughout each chapter.

Media & culture reaches students where they are and puts the media industries into perspective historically and culturally, even as they are bombarded by information, helping them to become more informed citizens who use critical thinking and media literacy skills in their daily lives, in a variety of ways and via a variety of media.

The #1 introduction to mass communication text, addressing the most current issues of our time—including the proliferation of fake news, consumer privacy, Media & Culture: Mass Communication in a Digital Age, the #metoo movement, is at the forefront of the ever-changing world of this dynamic course, the use and abuse of social media platforms, and the role media plays in our democracy.

Media & Culture: An Introduction to Mass Communication #ad - This is an exciting and tumultuous time in the media. Developing an understanding of mass communication and becoming a critical consumer of the media is vitally important, especially now as the media are under siege and the lines between fact and fiction are being continuously blurred. The twelfth edition of media & culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media; augmented reality gaming around the world; the effect of international box office revenue on decisions made by the domestic film industry; newspaper and television consumption around the globe; China’s dominant media corporations; new bias around the globe; and international media research; and ethical considerations such as the coverage of recent mass shootings; #MeToo and the fight against sexual harassment across the media industries; gender problems in digital gaming; breaking through Hollywood’s race barrier; contemporary politics reviving interest in classic novels; and public relations and "alternative facts".


The Known Citizen: A History of Privacy in Modern America

Harvard University Press #ad - Sarah igo pursues this elusive social value across the twentieth century, as individuals asked how they should be known by their own society. Securing the boundary between private affairs and public identity has become a central task of citizenship. Every day americans make decisions about their privacy: what to share, how much to expose to whom.


World Without Mind: The Existential Threat of Big Tech

Penguin Books #ad - There have been monopolists in the past but today's corporate giants have far more nefarious aims. This rapid change has imperiled the way we think. At stake is nothing less than who we are, and what we will become. Over the past few decades there has been a revolution in terms of who controls knowledge and information.

The corporate ambitions of google, he argues, Apple, and Amazon, are trampling longstanding liberal values, Facebook, especially intellectual property and privacy. Times • npr . In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success.

World Without Mind: The Existential Threat of Big Tech #ad - Elegantly tracing the intellectual history of computer science—from Descartes and the enlightenment to Alan Turing to Stewart Brand and the hippie origins of today's Silicon Valley—Foer exposes the dark underpinnings of our most idealistic dreams for technology. A new york times book review notable book of 2017Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence.

Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. Until now few have grasped the sheer scale of the threat. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy.

This is a nascent stage in the total automation and homogenization of social, political, and intellectual life.


Intellectual Property: A Very Short Introduction Very Short Introductions

Oxford University Press #ad - Through compelling case studies, coca-cola, technologies, and Google Books, Amazon, Sony, Vaidhyanathan shows that the modern intellectual property systems reflect three centuries of changes in politics, including those of Starbucks, economics, and social values. Intellectual property is the most pervasive yet least understood way we regulate expression.

For this reason, the fight over the global standardization of intellectual property has become one of the most important sites of tension in North-South global relations. We all create intellectual property. Despite its importance to so many aspects of the global economy and daily life, intellectual property policy remains a confusing and arcane subject.

Intellectual Property: A Very Short Introduction Very Short Introductions #ad - Although it emerged from a desire to foster creativity while simultaneously protecting it, intellectual property today has fundamentally shifted to a political dimension. The strongest economies in the world have a keen interest in embedding rigid methods of control and enforcement over emerging economies to preserve the huge economic interests linked to their copyright industries-film, music, software, and publishing.

This engaging book clarifies both the basic terms and the major conflicts surrounding these fascinating areas of law, trademarks, offering a layman's introduction to copyright, patents, and other forms of knowledge falling under the purview of intellectual property rights. Using vivid examples, policies, noted media expert siva Vaidhyanathan illustrates the powers and limits of intellectual property, and values governing the dissemination of ideas, inventions, distilling with grace and wit the complex tangle of laws, expressions, creativity, and data collection in the modern world.

Vaidhyanathan explains that intellectual property exists as it does because powerful interests want it to exist.


The Anarchist in the Library: How the Clash Between Freedom and Control Is Hacking the Real World and Crashing the System

Basic Books #ad - Siva vaidhyanathan draws the struggle for information that will determine much of the culture and politics of the twenty-first century: anarchy or oligarchy, total freedom vs. Complete control. The anarchist in the library is the first guide to one of the most important cultural and economic battlegrounds of our increasingly plugged-in world.

His acclaimed book explores topics from unauthorized fan edits of Star Wars to terrorist organizations' reliance on “leaderless resistance, ” from Napster to Total Information Awareness to flash mobs.